To ST or not to ST

People dropping out of ST ownership is the final legacy of dropping out of the Prem.  Its taken a good few years but historically we have not held the levels of ST ownership we have even now.  There is a core who will always buy an ST, but the vast majority were casual attenders who got into a habit of buying during the Prem years.  Of course we have picked up new ST holders along the way but the numbers have not replaced the attrition rate.  For some the failure to renew  is a form of betrayal, for others it is just a return to the natural order of things for a second tier club that cannot fill its stadium in difficult economic times...